In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly differentiate and grow an audience How to create a content tilt Do you build or buy? Focus on creator, brand or content brand? and many more content marketing insights This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.