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    PNR 45: Native Advertising Redux | Blogging Myths

    PNR 45: Native Advertising Redux | Blogging Myths

    FromThis Old Marketing

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    PNR 45: Native Advertising Redux | Blogging Myths

    FromThis Old Marketing

    ratings:
    Length:
    59 minutes
    Released:
    Sep 22, 2014
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider.  In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising.  Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising.  This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet). 
    Released:
    Sep 22, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.