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    PNR 42: Bezos Transforms the Post | Kardashian's App Rules

    PNR 42: Bezos Transforms the Post | Kardashian's App Rules

    FromThis Old Marketing

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    PNR 42: Bezos Transforms the Post | Kardashian's App Rules

    FromThis Old Marketing

    ratings:
    Length:
    60 minutes
    Released:
    Sep 2, 2014
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio.  In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a brand is really worth.  Raves include Kim Kardashian and what brands can learn, and how journalism today is not so horrible.  This week's TOM example: MarketMinder.com from Fisher Investments.
    Released:
    Sep 2, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.