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    PNR 32: We Have No Idea if Ads Actually Work

    PNR 32: We Have No Idea if Ads Actually Work

    FromThis Old Marketing

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    PNR 32: We Have No Idea if Ads Actually Work

    FromThis Old Marketing

    ratings:
    Length:
    62 minutes
    Released:
    Jun 23, 2014
    Format:
    Podcast episode

    Description

    In this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard.  In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not.  Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing.  This week's #ThisOldMarketing example: Albert Heijn's supermarket chain.
    Released:
    Jun 23, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.