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    PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House

    PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House

    FromThis Old Marketing

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    PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House

    FromThis Old Marketing

    ratings:
    Length:
    45 minutes
    Released:
    Dec 17, 2013
    Format:
    Podcast episode

    Description

    Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.
    Released:
    Dec 17, 2013
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.