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    PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move

    PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move

    FromThis Old Marketing

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    PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move

    FromThis Old Marketing

    ratings:
    Length:
    51 minutes
    Released:
    Feb 19, 2014
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.
    Released:
    Feb 19, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.