52 min listen
PNR 77: Why Digital Spending Is Not Growing Fast Enough
PNR 77: Why Digital Spending Is Not Growing Fast Enough
ratings:
Length:
60 minutes
Released:
May 4, 2015
Format:
Podcast episode
Description
In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether content companies are media companies, technology companies...or both. This episode also includes a short take on Google's launch into content discovery. Rants and raves include a draft pick from USC and Dove's "Real Beauty". This week's TOM example: NFL Films.
Released:
May 4, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content: Content Marketing with Pulizzi and Rose by This Old Marketing