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    PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong

    PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong

    FromThis Old Marketing

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    PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong

    FromThis Old Marketing

    ratings:
    Length:
    60 minutes
    Released:
    May 20, 2014
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news.  It's a must read for all businesses.  In addition, Joe and Robert discuss the integration of brand newsrooms, content marketing research in Australia, and the Tea Party's new online digital publication. Robert's rant this week includes comments about the FCC non-ruling on fast laning. This week's #ThisOldMarketing example: "Our Food: Your Questions" from McDonalds Canada.
    Released:
    May 20, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.