In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News. Advertising continues to plummet for media companies and creators. How long will this ad recession last? There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news. And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok). Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget. This week's links: Musk Moves in on Murdoch Advertising Is in a Recession Instagram to Release Twitter Competitor? TikTok Sues Montana Marketers Want More Budget [Research] The Creator Economy Middle Class ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.