In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement.  Rants and raves include the economics of native advertising and Frank Underwood.  This week's TOM example: Fat, Sick and Nearly Dead.
This week's story links:
My Space And Its Owner Acquired by Timehttp://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/What Marketers Need to Know About Twitters New Algorithmic Catch up Feed
http://adage.com/article/digital/brands-twitter-s-algorithmic-feed/302627/
 
Content Marketing Surged 35% - While Engagement Dropped 17%http://marketingland.com/content-marketing-output-surged-35-in-2015-while-engagement-dropped-17-report-163979Paired with the study itself:http://trackmaven.com/press/trackmaven-analysis-points-to-major-shift-in-digital-marketing-efficacy
Getting Ready For The Tech Slowdownhttp://www.prweek.com/article/1383424/getting-ready-tech-slowdown
 
SPONSOR
 
AdStation and the Content Monetization eBook - Download Here: 
http://bit.ly/adstation-content-monetization
RANTS AND RAVESRoberthttp://www.outbrain.com/blog/2016/02/the-macroeconomics-of-native-advertising.html
 
Joe
http://www.digitaltrends.com/movies/netflix-sets-up-frank-underwood-campaign-headquarters-in-south-carolina/
http://www.thedrive.com/article/2171/nasas-giving-away-brilliant-space-travel-posters-for-free
 
#ThisOldMarketing - Fat, Sick and Nearly Dead & Breville
http://www.fatsickandnearlydead.com/
http://www.rebootwithjoe.com/why-breville/