54 min listen
PNR 145: The Future Owners of Newspapers? Brand Marketers
PNR 145: The Future Owners of Newspapers? Brand Marketers
ratings:
Length:
59 minutes
Released:
Aug 23, 2016
Format:
Podcast episode
Description
For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that in the near future, you'll see brands actually owning these media properties. In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts. Rants and raves include what's wrong with the buyer persona. This week's TOM example: Ernst & Young. This week's story links: John Oliver on Last Week Tonight - On Journalismhttps://www.youtube.com/watch?v=bq2_wSsDwkQ http://www.naa.org/News-and-Media/Press-Center/Archives/2016/NAA-CEO-to-John-Oliver.aspx#.V6oGqlRUyCY.twitter The Gartner Hype Cycle For Digital Marketing And Advertisinghttp://blogs.gartner.com/chris-ross/2016/08/09/gartner-hype-cycle-for-digital-marketing-and-advertising-2016/ http://marketingio.com/2016/08/15/hype-cycle-for-digital-marketing-and-advertising-2016-gartner/ Google Quietly Discontinues Google+ Hangouts On Air - Pushes Users to YouTube Livehttp://venturebeat.com/2016/08/15/google-is-discontinuing-google-hangouts-on-air-on-september-12-pushes-users-to-youtube-live/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://tribunecontentagency.com/article/facebook039s-beautiful-mind/ https://hbr.org/2016/09/know-your-customers-jobs-to-be-done TOM Example: E&Y http://www.ey.com/GL/en/Industries http://taxinsights.ey.com/forms/print-editions.aspx#
Released:
Aug 23, 2016
Format:
Podcast episode
Titles in the series (100)
PNR 19: Time to Ignore Facebook and Google: Content Marketing with Pulizzi and Rose by This Old Marketing