This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing?  Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine. This week's links: QUICK HITS Apple To Spend $1Billion On original TV Shows For Its Streaming Platformhttps://techdigg.com/2017/08/16/apple-to-spend-1-billion-on-original-tv-shows-for-its-streaming-platform/ The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad https://www.nytimes.com/2017/08/15/magazine/the-rise-of-the-fidget-spinner-and-the-fall-of-the-well-managed-fad.html?emc=eta1 Brands Will Not Be Eclipsedhttp://adage.com/article/digital/ready-a-total-eclipse-art-marketing/310166/ IN DEPTH NEWS Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Qualityhttp://www.pubexec.com/post/takeaways-yale-publishing-course-publishers-embrace-flight-quality/ Facebook’s Advertising Fallacy - That It Workshttps://www.forbes.com/sites/pamdanziger/2017/08/13/facebooks-advertising-fallacy-that-it-works/#1370bdb1662e SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197 RANTS AND RAVES http://www.minonline.com/the-big-idea-behind-harvard-business-reviews-record-growth/ https://www.mediapost.com/publications/article/305986/gdpr-drives-growth-in-security-spending-gartner.html   https://www.amazon.com/Zillow-Talk-Rules-Real-Estate/dp/1455574740 TOM - AAHA https://www.aaha.org/professional/resources/trends_magazine.aspx https://www.aaha.org/professional/resources/trends_archive.aspx