In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business.  Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech.  This week's TOM example: Sinclair Oil. This week's show links: Apple’s First Original TV Show  http://www.recode.net/2017/2/13/14606594/apple-eddy-cue-buy-media-company-no-apple-music http://www.businessinsider.com/apples-first-original-tv-show-shark-tank-planet-of-the-apps-apps-trailer-2017-2 Publishing Executives Believe They Are Five Years Behindhttp://digiday.com/publishers/five-years-behind-confessions-magazine-execs/ Spotify Is looking for Original Podcastshttp://digiday.com/platforms/spotify-looking-original-podcasts/#sthash.YUqYcjyY.gbpl The Onion’s CCO Explains Why So Much Content Marketing Suckshttps://contently.com/strategist/2016/05/23/dont-make-a-commercial-the-onions-cco-explains-why-so-much-content-marketing-sucks/ EPISODE SPONSOR - Content Marketing Institute Events: http://contentmarketinginstitute.com/events RANTS AND RAVES http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-case-for-digital-reinvention http://adcontrarian.blogspot.com/2017/02/adtechs-massive-failure.html http://www.pubexec.com/article/mpa-president-2017-will-year-magazine-publishers-reaffirm-value-marketers-readers/ This Old Marketing: Sinclair Oil https://www.sinclairoil.com/history/1930.html