49 min listen
PNR 128: The Future of Television Advertising Is Native
PNR 128: The Future of Television Advertising Is Native
ratings:
Length:
62 minutes
Released:
Apr 25, 2016
Format:
Podcast episode
Description
In this episode of #ThisOldMarketing, Facebook looks to create
its own content and yet another prediction for the death of content
marketing is reviewed. SNL announces a big play in native
advertising and Google says that YouTube ads are vastly superior
than TV Ads. Rants include two beat downs on native
advertising practices. This week's TOM example of the week:
Schneider Electric's Energy University.
Facebook's Scary New World for Media
Companieshttp://www.businessinsider.com/facebook-future-of-content-2016-4
The Death Of Content Marketing - Why Brands Must Become
Cultural Currencyhttps://medium.com/@armano/ the-death-of-content-
marketing-why-brands-must- become-cultural-currency-
6f708f13214#.xr5cvjjye
SNL Will Decrease Ads by 30% Next
Seasonhttp://adage.com/article/ media/snl-air-fewer-
commercials-season/303697/
Google Says YouTube Ads Are 80% more Effective Than
TVhttp://bgr.com/2016/04/20/
youtube-ads-vs-tv-ads/
Social Cost of Bad Online Marketinghttps://hbr.org/2016/04/the-
social-cost-of-bad-online- marketing
SPONSOR - MARKETO with Highly Effective Email Marketing -
Download the LOOKBOOK Here - http://cmi.media/pnr128
THIS OLD MARKETING - ENERGY
UNIVERSITYhttp://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/
its own content and yet another prediction for the death of content
marketing is reviewed. SNL announces a big play in native
advertising and Google says that YouTube ads are vastly superior
than TV Ads. Rants include two beat downs on native
advertising practices. This week's TOM example of the week:
Schneider Electric's Energy University.
Facebook's Scary New World for Media
Companieshttp://www.businessinsider.com/facebook-future-of-content-2016-4
The Death Of Content Marketing - Why Brands Must Become
Cultural Currencyhttps://medium.com/@armano/ the-death-of-content-
marketing-why-brands-must- become-cultural-currency-
6f708f13214#.xr5cvjjye
SNL Will Decrease Ads by 30% Next
Seasonhttp://adage.com/article/ media/snl-air-fewer-
commercials-season/303697/
Google Says YouTube Ads Are 80% more Effective Than
TVhttp://bgr.com/2016/04/20/
youtube-ads-vs-tv-ads/
Social Cost of Bad Online Marketinghttps://hbr.org/2016/04/the-
social-cost-of-bad-online- marketing
SPONSOR - MARKETO with Highly Effective Email Marketing -
Download the LOOKBOOK Here - http://cmi.media/pnr128
THIS OLD MARKETING - ENERGY
UNIVERSITYhttp://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/
Released:
Apr 25, 2016
Format:
Podcast episode
Titles in the series (100)
PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud: Content Marketing with Pulizzi and Rose by This Old Marketing