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PNR 161: Is It Content Marketing or Sales Collateral?

PNR 161: Is It Content Marketing or Sales Collateral?

FromThis Old Marketing


PNR 161: Is It Content Marketing or Sales Collateral?

FromThis Old Marketing

ratings:
Length:
65 minutes
Released:
Dec 13, 2016
Format:
Podcast episode

Description

In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral.  Rants and raves include Scott Galloway and PewDiePie.  This week's TOM: Constant Contact. This week's show links: Is Content Marketing Failing Us In B2Bhttp://www.heidi-taylor.com/blog/b2b-marketing/is-content-marketing-failing-us-in-b2b/ Will Artificial Intelligence Replace Writers and Content Marketershttp://www.pr2020.com/blog/will-artificial-intelligence-replace-content-marketers Enterprise Embraces Content Marketing With Digital Magazinehttp://www.mediapost.com/publications/article/290321/enterprise-embraces-content-marketing-with-digital.html EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/ RANTS AND RAVES  https://www.l2inc.com/winners-losers-what-airbnb-isn't-telling-us/2016/blog http://www.businessinsider.com/groupm-creates-mplatform-division-2016-11   https://www.linkedin.com/pulse/microsoft-linkedin-beginning-our-journey-together-satya-nadella https://www.youtube.com/watch?v=Y39LE5ZoKjw
Released:
Dec 13, 2016
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.