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    PNR 35: Does Sponsored Content Have a Trust Problem?

    PNR 35: Does Sponsored Content Have a Trust Problem?

    FromThis Old Marketing

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    PNR 35: Does Sponsored Content Have a Trust Problem?

    FromThis Old Marketing

    ratings:
    Length:
    60 minutes
    Released:
    Jul 15, 2014
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement.  This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.
    Released:
    Jul 15, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.