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    PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck

    PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck

    FromThis Old Marketing

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    PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck

    FromThis Old Marketing

    ratings:
    Length:
    60 minutes
    Released:
    Jul 29, 2014
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands.  In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer.  This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date). 
    Released:
    Jul 29, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.