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    PNR 51: Is There a Crisis in Content Marketing?

    PNR 51: Is There a Crisis in Content Marketing?

    FromThis Old Marketing

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    PNR 51: Is There a Crisis in Content Marketing?

    FromThis Old Marketing

    ratings:
    Length:
    52 minutes
    Released:
    Nov 4, 2014
    Format:
    Podcast episode

    Description

    In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Final stories include a take on the revolution in podcasts, and some critical review of Verizon's new content marketing site.  Rants and raves include a CNET magazine and more confusion over native advertising.  This week's #ThisOldMarketing example of the week: Concept to Reality magazine from Altair Engineering.
    Released:
    Nov 4, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.