43 min listen
PNR 64: Super Bowl Advertisers Don't Care about Building Audience
PNR 64: Super Bowl Advertisers Don't Care about Building Audience
ratings:
Length:
57 minutes
Released:
Feb 2, 2015
Format:
Podcast episode
Description
In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads. SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert). This week's TOM example: Dell's Corporate Responsibility Report.
Released:
Feb 2, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio: Content Marketing with Pulizzi and Rose by This Old Marketing