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    PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report

    PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report

    FromThis Old Marketing

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    PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report

    FromThis Old Marketing

    ratings:
    Length:
    55 minutes
    Released:
    Jun 3, 2014
    Format:
    Podcast episode

    Description

    In this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends.  The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series.  This week's #ThisOldMarketing example: Martin Guitars.
    Released:
    Jun 3, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.