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    PNR 40: Losing Native Advertising | A Scary Facebook Proposition

    PNR 40: Losing Native Advertising | A Scary Facebook Proposition

    FromThis Old Marketing

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    PNR 40: Losing Native Advertising | A Scary Facebook Proposition

    FromThis Old Marketing

    ratings:
    Length:
    62 minutes
    Released:
    Aug 20, 2014
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising.  In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amazon.com.  This week's TOM example: UPS.
    Released:
    Aug 20, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.