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    PNR 74: LinkedIn Moves for Content Dominance

    PNR 74: LinkedIn Moves for Content Dominance

    FromThis Old Marketing

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    PNR 74: LinkedIn Moves for Content Dominance

    FromThis Old Marketing

    ratings:
    Length:
    56 minutes
    Released:
    Apr 14, 2015
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketing industry.  In addition, the boys cover the difference between content and advertising, and if it really matters, as well as an indepth discussion about how to measure content programs.  Rants and raves include Disney and how content marketing could save the world. This week's TOM example: Mutual of Omaha's Wild Kingdom.
    Released:
    Apr 14, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.