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    PNR 30: Facebook Confirms It: You Have to Pay to Play

    PNR 30: Facebook Confirms It: You Have to Pay to Play

    FromThis Old Marketing

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    PNR 30: Facebook Confirms It: You Have to Pay to Play

    FromThis Old Marketing

    ratings:
    Length:
    59 minutes
    Released:
    Jun 10, 2014
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%.  Facebook is becoming a pure play paid platform in many cases.  The boys also discuss how much data you actually need for your content marketing strategy.  The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines.  This week's #ThisOldMarketing example: The Fresh Fork Market Almanac.
    Released:
    Jun 10, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.