In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies.  This week's TOM example: Computer magazine startups. This week's story links:   MSFT Buys LinkedIn https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner   The Future of Branding Is Debrandinghttp://www.fastcodesign.com/3060658/the-future-of-branding-is-debranding Publisher Reach On Facebook Is Down 42%http://www.adweek.com/news/technology/publisher-reach-facebook-down-42-percent-171818   SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar".  Download here - http://cmi.media/pnr135 RANTS AND RAVEShttps://www.themediabriefing.com/article/the-changing-relationship-between-publishers-and-agencies http://digiday.com/agencies/confessions-agency-ceo-agencies-use-new-tech-know-will-fail/ THIS OLD MARKETING https://en.wikipedia.org/wiki/Dr._Dobb%27s_Journal https://en.wikipedia.org/wiki/Atari_Age_%28magazine%29 https://en.wikipedia.org/wiki/The_Transactor#cite_note-transactor_1_1-4 https://en.wikipedia.org/wiki/Acorn_User