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PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles

PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles

FromThis Old Marketing


PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles

FromThis Old Marketing

ratings:
Length:
65 minutes
Released:
Jun 20, 2016
Format:
Podcast episode

Description

In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers.  Rants and raves include Snapchat's new magazine.  TOM example of the week: Investools. This week's story links: Facebook Extends Instant Articles - Starting With Intel http://digiday.com/brands/facebook-extends-instant-articles-brands-starting-intel/ Facebook Launches Creative Hub To Simplify Creation of Ads http://adage.com/article/special-report-cannes-lions/facebook-launches-creative-hub/304531/ Podcast Companies Experiment With Sponsored Content http://www.wsj.com/articles/podcast-companies-experiment-with-sponsored-content-1466154000 73% Of Ad Buyers Cite User Experience As Major Industry Challengehttp://www.adweek.com/news/technology/73-ad-buyers-cite-user-experience-major-industry-challenge-171995 These 5 Charts Show The State of Content Marketing Todayhttp://www.cmo.com/features/articles/2016/6/16/2016-state-of-content-marketing-through-5-charts.html SPONSOR MESSAGE: GoToWebinar and the "5 Steps to Attract Your Target Audience to Your Next Webinar" eBook.  Download for free here: http://cmi.media/pnr136   RANTS & RAVES http://thenextweb.com/insider/2016/06/17/snapchats-launching-digital-magazine-focused-tntersection-life-tech/   http://adage.com/article/agency-news/ana-k2-find-evidence-pervasive-agency-rebate-collection/304347/   http://adage.com/article/guest-columnists/clients-blame-lack-agency-transparency/304495/   THIS OLD MARKETING: Investools from TD Ameritrade https://www.investools.com  
Released:
Jun 20, 2016
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.