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    PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud

    PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud

    FromThis Old Marketing

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    PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud

    FromThis Old Marketing

    ratings:
    Length:
    49 minutes
    Released:
    Feb 12, 2014
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers.  In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.
    Released:
    Feb 12, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.