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    PNR 18: Growing Pains for Native Advertising | Harley's Content Past

    PNR 18: Growing Pains for Native Advertising | Harley's Content Past

    FromThis Old Marketing

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    PNR 18: Growing Pains for Native Advertising | Harley's Content Past

    FromThis Old Marketing

    ratings:
    Length:
    52 minutes
    Released:
    Mar 19, 2014
    Format:
    Podcast episode

    Description

    This week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.
    Released:
    Mar 19, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.