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    PNR 39: Finally, Some Solutions to the Native Advertising Debate

    PNR 39: Finally, Some Solutions to the Native Advertising Debate

    FromThis Old Marketing

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    PNR 39: Finally, Some Solutions to the Native Advertising Debate

    FromThis Old Marketing

    ratings:
    Length:
    60 minutes
    Released:
    Aug 11, 2014
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver.  In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com.  This week's TOM example: Sunset magazine from Southern Pacific Railroad.
    Released:
    Aug 11, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.