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    PNR 78: The Future of Content Marketing 2025

    PNR 78: The Future of Content Marketing 2025

    FromThis Old Marketing

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    PNR 78: The Future of Content Marketing 2025

    FromThis Old Marketing

    ratings:
    Length:
    54 minutes
    Released:
    May 11, 2015
    Format:
    Podcast episode

    Description

    In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising.  In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers.  Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine. 
    Released:
    May 11, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.