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    PNR 75: Media Serves Two Content Masters, Brands Serve Just One

    PNR 75: Media Serves Two Content Masters, Brands Serve Just One

    FromThis Old Marketing

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    PNR 75: Media Serves Two Content Masters, Brands Serve Just One

    FromThis Old Marketing

    ratings:
    Length:
    61 minutes
    Released:
    Apr 21, 2015
    Format:
    Podcast episode

    Description

    In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015.  In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them.  Rants and raves include a flawed take on marketing automation and the future of Time Inc.  This week's TOM example: the Caslon Company.
    Released:
    Apr 21, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.