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    PNR 49: Is It Time to Kill Your Facebook Page?

    PNR 49: Is It Time to Kill Your Facebook Page?

    FromThis Old Marketing

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    PNR 49: Is It Time to Kill Your Facebook Page?

    FromThis Old Marketing

    ratings:
    Length:
    51 minutes
    Released:
    Oct 21, 2014
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page.  In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed.  Rants and raves include a Starbucks Video and HBR post on Drucker.  This week's #ThisOldMarketing example: Qualcomm Spark.
    Released:
    Oct 21, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.