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    PNR 66: Why the New Golden Age of Marketing Is Now

    PNR 66: Why the New Golden Age of Marketing Is Now

    FromThis Old Marketing

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    PNR 66: Why the New Golden Age of Marketing Is Now

    FromThis Old Marketing

    ratings:
    Length:
    58 minutes
    Released:
    Feb 17, 2015
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book.  Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney.  Rants and raves include the Obama selfie stick and Barney's print magazine launch.  This week's TOM example of the week: The start of the comic book industry.
    Released:
    Feb 17, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.