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    PNR 25: The Future of News | The Deception of Native Advertising

    PNR 25: The Future of News | The Deception of Native Advertising

    FromThis Old Marketing

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    PNR 25: The Future of News | The Deception of Native Advertising

    FromThis Old Marketing

    ratings:
    Length:
    55 minutes
    Released:
    May 6, 2014
    Format:
    Podcast episode

    Description

    In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising.  The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new ways to get it paid for. And in the rants and raves, Amazon leverages Twitter to add to your personal shopping cart and we find out that Mr. Rose is not the leading content marketing expert in LA.  This week's #ThisOldMarketing example: NavyforMoms.com.
    Released:
    May 6, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.