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    PNR 28: Brands Don't Care a Lick about Traditional Publishers

    PNR 28: Brands Don't Care a Lick about Traditional Publishers

    FromThis Old Marketing

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    PNR 28: Brands Don't Care a Lick about Traditional Publishers

    FromThis Old Marketing

    ratings:
    Length:
    44 minutes
    Released:
    May 27, 2014
    Format:
    Podcast episode

    Description

    Happy Memorial Day to those in the States.  In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing.  The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy.  This week's #ThisOldMarketing example: USAA magazine.
    Released:
    May 27, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.