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    PNR 62: Marketing Still Subservient to Sales | The Launch of Facework

    PNR 62: Marketing Still Subservient to Sales | The Launch of Facework

    FromThis Old Marketing

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    PNR 62: Marketing Still Subservient to Sales | The Launch of Facework

    FromThis Old Marketing

    ratings:
    Length:
    60 minutes
    Released:
    Jan 19, 2015
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing.  Are they still far apart?  Are they getting closer?  No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or Facework, for short).  Rants and raves include Newcastle's Super Bowl ad bid and clarification on the term, native advertising.  This week's #ThisOldMarketing example of the week: WestJet's Above & Beyond.
    Released:
    Jan 19, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.