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Growth Triggers #4 Mobile Games Marketing in 2021

Growth Triggers #4 Mobile Games Marketing in 2021

FromDeconstructor of Fun


Growth Triggers #4 Mobile Games Marketing in 2021

FromDeconstructor of Fun

ratings:
Length:
56 minutes
Released:
Jan 7, 2021
Format:
Podcast episode

Description

Triggered growth is a segment focusing on all matters of growth. This podcast is insightful, entertaining, and highly opinionated. We call it how we see it.

In this episode, we discuss the most common misinformation regarding IDFA deprecation, the battle for the ownership of conversion events, how product and marketing teams will work together as one. 
In addition, we'll discuss trends in creatives, ad spend, and ad monetization. Talk about the role of app store testing and player research. And of course hypothesize what the big three (Apple, Google, and Facebook) will look like in 2021.

Your hosts:
Michail Katkoff and Eric Seufert

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Send in a voice message: https://anchor.fm/deconstructoroffun/message
Support this podcast: https://anchor.fm/deconstructoroffun/support
Released:
Jan 7, 2021
Format:
Podcast episode

Titles in the series (100)

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining. Hosts: Michail Katkoff @m_katkoff Eric Seufert @eric_seufert Eric Kress @ekress Adam Telfer @adamwtelfer Ethan Levy @FamousAspect Support this podcast: https://anchor.fm/deconstructoroffun/support