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Privacy vs. Ad Monetization with Google and Kwalee

Privacy vs. Ad Monetization with Google and Kwalee

FromDeconstructor of Fun


Privacy vs. Ad Monetization with Google and Kwalee

FromDeconstructor of Fun

ratings:
Length:
53 minutes
Released:
Apr 15, 2024
Format:
Podcast episode

Description

What is the impact of privacy updates on ad revenue and user acquisition strategies? 
In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences. 
The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.
Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai

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Released:
Apr 15, 2024
Format:
Podcast episode

Titles in the series (100)

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining. Hosts: Michail Katkoff @m_katkoff Eric Seufert @eric_seufert Eric Kress @ekress Adam Telfer @adamwtelfer Ethan Levy @FamousAspect Support this podcast: https://anchor.fm/deconstructoroffun/support