19 min listen
241) #ExponentialInsights - “Conotext” in Digital Marketing: The Paradox of Choice in Digital Channels
241) #ExponentialInsights - “Conotext” in Digital Marketing: The Paradox of Choice in Digital Channels
ratings:
Length:
42 minutes
Released:
Oct 31, 2022
Format:
Podcast episode
Description
As digital continues to dominate the marketing strategies of financial brands, an abundance of opportunities has left many FIs and fintechs feeling overwhelmed.
By injecting people back into the digital equation, marketing teams and CEOs can escape this “channel paralysis.”
Jim Craig , Co-Founder of Conotext, LLC , tells us how financial brands can best utilize age-old tactics to up their digital marketing game.
Join us as we discuss:
- Paradox of choice in digital channel proliferation (5:18)
- Playing the long game in your SEO strategy (12:49)
- The cultural aspect of service versus sales (26:02)
Check out these resources we mentioned during the podcast:
- Jim Craig
- jim.craig@conotext.com
- Conotext, LLC
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
By injecting people back into the digital equation, marketing teams and CEOs can escape this “channel paralysis.”
Jim Craig , Co-Founder of Conotext, LLC , tells us how financial brands can best utilize age-old tactics to up their digital marketing game.
Join us as we discuss:
- Paradox of choice in digital channel proliferation (5:18)
- Playing the long game in your SEO strategy (12:49)
- The cultural aspect of service versus sales (26:02)
Check out these resources we mentioned during the podcast:
- Jim Craig
- jim.craig@conotext.com
- Conotext, LLC
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Oct 31, 2022
Format:
Podcast episode
Titles in the series (100)
1) #InsideDigitalGrowth: Digital Growth: What it is & Why it Matters More Than Ever: Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of D... by Banking on Digital Growth