Every day, some 2 million people search online for financial calculators.
These tools unlock enormous potential for marketing, data and personalization.
So, why are they so often seen as a mere box to check?
Chase Neinken, Co-founder and CRO and Matthew Covi, Co-founder and CEO at Signal Intent, see financial calculators differently. They joined me in the latest episode to explain why financial calculators should play a key role in any successful marketing strategy.
What we talked about:
- The power of financial calculators (and why most financial brands aren’t harnessing them fully)
- How financial calculators can unlock first-party data and prepare you for the coming cookie-pocalypse
- The trouble with building calculators in-house
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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