33 min listen
142) #ExponentialInsights: Data Takes Marketing from Cost Center to Revenue Center
142) #ExponentialInsights: Data Takes Marketing from Cost Center to Revenue Center
ratings:
Length:
42 minutes
Released:
Nov 15, 2021
Format:
Podcast episode
Description
Imagine a football game where every stat is measured flawlessly… except for the ones that tell you the score.
How do you tell if your team won?
Most marketing teams don’t need to imagine it — they’re playing it.
And nobody knows if they’re winning.
That’s why Kevin MacNeil, Vice President Accounts at Metric Marketing, is adamant that the first step every financial brand should take to turn their marketing teams from cost to revenue center is getting better data.
In this episode, we discuss:
- The importance of data-driven marketing decisions
- The third-party integrations ruining your data
- Why nearly every financial brand’s website is terrible
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
How do you tell if your team won?
Most marketing teams don’t need to imagine it — they’re playing it.
And nobody knows if they’re winning.
That’s why Kevin MacNeil, Vice President Accounts at Metric Marketing, is adamant that the first step every financial brand should take to turn their marketing teams from cost to revenue center is getting better data.
In this episode, we discuss:
- The importance of data-driven marketing decisions
- The third-party integrations ruining your data
- Why nearly every financial brand’s website is terrible
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Nov 15, 2021
Format:
Podcast episode
Titles in the series (100)
5) #ExponentialInsights: How Will Banking Adjust to Life After Covid-19? w/ Brett King: In today’s episode, I talked to Founder and Executive Chairman of Moven (https://www.linkedin.com/company/moven/), Brett King (https://www.linkedin.com/in/brettking), to discuss the evolving role of AI in finance as the world is impacted by pandemic. ... by Banking on Digital Growth