24 min listen
S2 E42: How To Do a Win/Loss Analysis To Uncover Incredible New Insights
S2 E42: How To Do a Win/Loss Analysis To Uncover Incredible New Insights
ratings:
Length:
35 minutes
Released:
Sep 17, 2022
Format:
Podcast episode
Description
One of the most informative things you can do as a demand gen marketer is do a win/loss analysis. A win/loss analysis can do many things including validating messaging, help refine your ICP, inform your content strategy, and more. Some teams are already looking into why deals are lost, but it’s rare to see companies analyzing and comparing the reasons you won deals. Looking into both of these items are key to unlocking key insights to power a successful go-to-market strategy. In this episode, Tory welcomes Director of Demand Gen, Matthew Sciannella to talk about the incredible insights he is uncovering by doing this analysis.
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Released:
Sep 17, 2022
Format:
Podcast episode
Titles in the series (100)
3 - Creating a Personal Brand on Company Time by Stacking Growth | The B2B Go-to-Market Podcast