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    Snacks Episode 8: Convincing Leadership to Make a Change

    Snacks Episode 8: Convincing Leadership to Make a Change

    FromStacking Growth | The B2B Go-to-Market Podcast

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    Snacks Episode 8: Convincing Leadership to Make a Change

    FromStacking Growth | The B2B Go-to-Market Podcast

    ratings:
    Length:
    8 minutes
    Released:
    Apr 10, 2024
    Format:
    Podcast episode

    Description

    Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs.
    In this episode, Ashley tackles one of the hardest parts in the journey towards a Demand Gen strategy: convincing leadership to make the change. She talks about the breadcrumbs you should leave, the pitch you should put together, and the data you should collect.

    See the video on our ⁠⁠⁠⁠⁠⁠YouTube Channel⁠
    Released:
    Apr 10, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.