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    Snacks Episode 2: The Buying Journey

    Snacks Episode 2: The Buying Journey

    FromStacking Growth | The B2B Go-to-Market Podcast

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    Snacks Episode 2: The Buying Journey

    FromStacking Growth | The B2B Go-to-Market Podcast

    ratings:
    Length:
    7 minutes
    Released:
    Feb 28, 2024
    Format:
    Podcast episode

    Description



    Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.
    In the second episode, Evan talks about the way the buyer journey has evolved into a more independent process, and defines Dark Social.
    See the video on our ⁠YouTube channel
    Released:
    Feb 28, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.