58 min listen
S3 E15 - Paid vs Organic Media Strategy | Carl Ferreira & Kaylee Edmondson
S3 E15 - Paid vs Organic Media Strategy | Carl Ferreira & Kaylee Edmondson
ratings:
Length:
37 minutes
Released:
Jun 22, 2023
Format:
Podcast episode
Description
“Marketers like to differentiate, people like to compare”
While Cassidy is away, Carl takes the wheel, joined by Kaylee Edmondson - VP of Revenue R&D at Refine Labs! They go head to head about paid versus organic media - they cover myths, uncover truths, and dig into the ways to leverage each strategy to build the best brand presence. Then they switch gears to customer research, providing 6 insightful questions to ask customers while interviewing.
While Cassidy is away, Carl takes the wheel, joined by Kaylee Edmondson - VP of Revenue R&D at Refine Labs! They go head to head about paid versus organic media - they cover myths, uncover truths, and dig into the ways to leverage each strategy to build the best brand presence. Then they switch gears to customer research, providing 6 insightful questions to ask customers while interviewing.
Released:
Jun 22, 2023
Format:
Podcast episode
Titles in the series (100)
2 - To Conference or To Not Conference? by Stacking Growth | The B2B Go-to-Market Podcast