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Content Led Selling | Megan Bowen & Steven Schmidt, Magnetic Podcast

Content Led Selling | Megan Bowen & Steven Schmidt, Magnetic Podcast

FromStacking Growth | The B2B Go-to-Market Podcast


Content Led Selling | Megan Bowen & Steven Schmidt, Magnetic Podcast

FromStacking Growth | The B2B Go-to-Market Podcast

ratings:
Length:
44 minutes
Released:
Apr 1, 2024
Format:
Podcast episode

Description

Megan joined Steven Schmidt on the Magnetic Podcast to discuss Megan's transition into her CEO title role and how personal branding affects identity in the corporate world.
Megan shares her perspective on operational excellence, scaling services, and fostering innovation within the agency. With the resurgence of newsletters as a central theme, Megan provides insight into the value of long-form content and building an audience independent of social media platforms. As the dialogue progresses, Megan unpacks the strategic decisions that shaped Refine Labs’ focus, the importance of clarity in market messaging, and her own personal development goals.
The episode reveals Megan's enthusiasm for scuba diving, offering a refreshing glimpse into her pursuits outside the company. Aligned with Steven’s focus on humanizing business leaders, Megan's story resonates with anyone aspiring to grow professionally without losing sight of personal aspirations and well-being.
Released:
Apr 1, 2024
Format:
Podcast episode

Titles in the series (100)

It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.