In this episode of TOP CMO, we're joined by Becky Moffat of HSBC, who brings a wealth of experience and a unique perspective on what it takes to lead in the ever-evolving landscape of marketing. Drawing on her extensive background in financial services, Becky shares her thoughts on the indispensable qualities of a successful Chief Marketing Officer (CMO), emphasizing the significance of curiosity, creativity, and a strong commercial understanding. Delving into the strategic role of marketing in business growth and leadership, Becky discusses the potential for CMOs to transition into CEO roles, underlining the broad, strategic vision required for such advancement. Through a conversation that spans from the importance of aligning brand promises with customer experience to navigating the challenges of financial inclusivity and leveraging a global perspective, Becky offers a glimpse into the complex responsibilities of today's marketing leaders. Join us as we explore these topics and more, providing a comprehensive look at the dynamic field of marketing and the impact it has on shaping business and societal progress.