In this episode of TOP CMO, host Ben Kaplan engages with Khalid El-Khatib, former CMO of Stack Overflow, to unravel the evolving role of a CMO in today’s tech-driven and rapidly changing business landscape. El-Khatib shares deep insights into how marketing leaders must extend their partnerships beyond traditional boundaries, embracing collaboration with finance, HR, and other departments to drive company growth and navigate through challenges such as the pandemic and economic shifts. With over five years at Stack Overflow, El-Khatib discusses the company’s transformation and the impact of generative AI on marketing strategies and product development. This episode offers a rare look into the strategic mind of a CMO at the forefront of technology and marketing, emphasizing innovation, strategic alignment, and the critical importance of adaptability in leadership. Tune in to explore how El-Khatib’s journey at Stack Overflow reflects broader trends affecting CMOs and businesses today.