In this episode of Top CMO, we sit down with Amina Pasha, the CMO of Thrive Market, an innovative American e-commerce platform offering natural and organic food products. Amina's remarkable journey has seen her at the forefront of some of the biggest names in the CPG industry, including The Honest Company and Proctor and Gamble, where she's been instrumental in elevating iconic brands like Pantene, Wella, and Pampers.
But what does it take to transition from a corporate giant with over 85,000 employees to a lean, agile team of under 600? How does one adapt the lessons from large-scale operations to succeed in smaller, scrappier environments? Amina shares her insights, experiences, and the wisdom she's gleaned from her diverse career.
Join us as we explore the fascinating world of brand-building, leadership, and the art of navigating various company sizes with one of the industry's most inspiring leaders. Whether you're a seasoned executive or an aspiring marketer, Amina's story offers valuable lessons and inspiration for all.