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    Melina Palmer on using Behavioural Science for better business

    Melina Palmer on using Behavioural Science for better business

    FromThe Human Risk Podcast

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    Melina Palmer on using Behavioural Science for better business

    FromThe Human Risk Podcast

    ratings:
    Length:
    52 minutes
    Released:
    Jun 10, 2020
    Format:
    Podcast episode

    Description

    On this episode, I speak with Melina Palmer, host of The Brainy Business podcast.Melina uses Behavioural Science to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on Inc.com. She specialises in messaging, branding, advertisements, pricing and products that are more “brain-friendly".The Brainy Business Website - https://www.thebrainybusiness.comThe Brainy Business Podcast - https://thebrainybusiness.com/podcast/Melina's articles on Inc.com - https://www.inc.com/author/melina-palmer
    Released:
    Jun 10, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.