Want to improve your marketing successes? Get to know why people buy your products.In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy. Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker.Join Daniel and Melina as they get into everything consumer psychology.Follow Melina:LinkedIn: https://www.linkedin.com/in/melinapalmer/Twitter: https://twitter.com/youngmelinaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com